February 9, 2026
Google Reviews dashboard, Google Ads Playbooks, and questions-only opt-ins
This release expands Flamel beyond Meta with two major additions: a unified Google Reviews dashboard and Google Ads Playbooks.
Google Reviews: One Dashboard for Every Location
Manage Google Reviews across all of your locations from a single dashboard, with AI doing the heavy lifting.
What's new:
- AI-suggested, on-brand replies with automatic sentiment analysis
- Customizable auto-reply rules with escalation when a review needs a human
- Semantic search to find reviews by theme ("slow service," "amazing staff")
- Weekly digest emails showing how each location is trending
- Reply templates to keep every response consistent and on-brand
Where to find it: Google Reviews, under the Google solutions area.
Google Ads Playbooks
Meta is no longer the only channel you can scale from a Playbook. You can now build and launch Google Ads campaigns the same way: build once at the hub, then let each location opt in.
What's new:
- Create full campaigns with geo-targeting and audience selection
- Automatic media validation so assets meet Google's specs before launch
- Preview campaigns before they go live
- Franchisees opt in and launch localized Google Ads in one click
Where to find it: Playbooks, when you create a Google Ads playbook.
Smarter Playbook Operations
A few behind-the-scenes upgrades make Meta deployments smoother too:
- Launch times auto-adjust, so a playbook never fails because its start time slipped into the past
- Bulk delete and retry make cleaning up deployments easier
- Questions-only opt-ins let franchisees respond without uploading a budget or media, which is ideal for soft launches and gauging interest