March 31, 2026
Playbook variants, Meta-to-Google campaign copying, and a full Google Ads analytics suite
This release brings some of the biggest additions in a while: a curated menu of ad playbooks, Google Ads that build from your Meta work, and analytics that stay fresh on their own.
A Menu of Ad Playbooks for Your Franchisees
Playbooks used to be one-size-fits-all, where every location got the same campaigns, ad sets, and ads. Now hub admins can create multiple variants inside a single playbook.
- Each variant can set its own offer or price point, audience, ad creative, and call to action
- Franchisees browse the options, pick the variant that fits their market, and opt in
- Creative, targeting, and budget adjust to match, and hub admins see which variants run where and how each performs
A downtown studio might want an aggressive intro offer while a suburban location retargets existing clients with a membership promo. Variants let one playbook speak to all of those scenarios.
Where to find it: The Variants step when building a playbook.
Meta to Google, No Rebuild Required
You can now copy a Meta campaign directly into Google Ads format. Campaigns, ad sets, targeting, and budgets carry over, so expanding to Google no longer means rebuilding from scratch.
We shipped a full Google Ads toolset alongside it:
- A complete Google Ads analytics dashboard with campaign, ad group, and ad-level breakdowns, date filtering, and charts
- Keyword generation that turns your brand context into 15 to 30 targeted keywords with match types, ready to deploy
- Google lead form configuration (headlines, fields, privacy policy, post-submit messaging) directly inside Flamel
- Lifetime budget support for campaigns with defined start and end dates
Analytics That Stay Fresh
Organic social analytics now sync in the background every hour. A status indicator on the analytics page shows exactly when the last sync ran and whether it succeeded, and you can still trigger a manual sync anytime.