April 7, 2026
Flamel 2.0 and Luna, placement-specific image variants, and built-in conversion tracking
This is a milestone release. We launched Flamel 2.0 and introduced Luna, alongside major upgrades to the ad creative builder.
Meet Luna, Your AI Marketing Agent
Luna is Flamel's AI marketing agent, built specifically for multi-location brands. She lives inside your workspace, knows your brand, and reads your live performance data across every location, then acts on it in plain language.
- Ask which location is outperforming the network
- Ask her to write a brand-compliant post for a specific city
- Ask her to compare every location's ad performance over the last 70 days
She does the work of a marketing analyst, a content writer, and a compliance reviewer in seconds.
Where to find it: Luna is available throughout the Flamel platform.
One Ad, Optimized for Every Placement and Audience
Two new controls in the ad creative builder let hub admins tailor a single ad to every Meta placement and audience, without building separate ads.
Placement-specific image variants. Meta serves your ads as a square Feed, vertical Stories and Reels, and wide Search results. Instead of letting one image get stretched or auto-cropped, you can now crop or replace the image for three placement groups:
- Feed (1:1) for Facebook and Instagram feeds
- Stories and Reels (9:16) for vertical placements
- Search and Apps (1.91:1) for Facebook Search and sidebar
Build it once, and Meta delivers the right version to the right placement automatically.
Multiple text variations on a single ad. Add up to five variations of primary text, headlines, and descriptions on a single-media ad. Meta tests the combinations and serves the best-performing version to each audience. No duplicate ads, no manual rotation.
Conversion Tracking, Built Into the Creative Builder
For playbooks running Sales or App Promotion objectives, hub admins can now configure pixel and conversion event tracking directly inside the ad creative builder, for standard Meta events like Purchase, Lead, and Add to Cart, or your own custom conversions. Each workspace automatically uses its own pixel at deployment, so there is no manual setup per location and no risk of misattribution.