May 12, 2026

Most of this release went into Google Ads and the playbook tools that power campaigns on both Google and Meta.

Google Ads Extensions

Sitelinks, callouts, structured snippets, and call extensions now flow through the playbook system the same way creative and copy do. Configure them once at the hub, and they deploy automatically with every Search and Performance Max campaign that opts in.

For example, write your sitelinks once (Book Now, View Menu, Find a Location, See Deals) and every campaign across every location ships with them attached. Phone numbers normalize to Google's required format, dynamic tokens fill in each location's address and hours, and if Google rejects an extension, the review section tells you exactly which one and why.

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Network-Wide Negative Keywords

Hub admins can now manage one shared negative keyword list and apply it to every connected Google Ads account across the network. Edits propagate in the background, with no per-location sync or manual coordination. A competitor pops up, you add their name to the negative list at the hub, and within minutes every account in your network stops bidding on it.

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Smarter Meta Playbooks

• AI Variant Validation is a brand-check review panel that flags off-brand copy, broken CTAs, and missing creative within the Ad Variants feature, catching issues at design time instead of during a launch
• New {{variant.*}} tokens let copy pull values directly from the selected variant (offer name, headline, CTA, and more) and stay in sync automatically, so you do not have to make parallel edits across every variant when the offer changes

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Approve Without Configuring Media First

Hub admins can now approve a playbook without being forced through the workspace media configuration step. Lock in the playbook structure, hit approve, and let franchisees handle their own media on their own timeline.