April 28, 2026

Two big swings this release: a clearer financial layer, and a brand-new campaign type for conversation-first customers.

Opt-In Billing, Rebuilt

We rebuilt opt-in billing from the ground up so the numbers always match reality.

The moment you confirm an opt-in, Flamel creates an invoice for every billing period the playbook touches
Invoices show up in your dashboard immediately and charge automatically when each period begins
Multi-period campaigns are pro-rated by the actual days they overlap
The confirmation screen shows the full picture: total bundled amount, how many invoices are queued, and the date of your first charge

DM Ads for Your Whole Network

Hubs can now launch Messenger, Instagram Direct, and WhatsApp lead-generation ads across an entire network from a single campaign. For verticals where the first touch is a conversation rather than a click, like home services and senior care, your whole network can run coordinated campaigns around that behavior from one place.

A Real-Time Wallet

The wallet now updates the instant Stripe confirms payment. Subscribe or top up, and the balance reflects it immediately, with no waiting or refreshing.

Every Charge Has a Human Behind It

We made a deliberate commitment: no background process will ever charge your card. The only ways money moves are when a real person subscribes, opts into a playbook, resubmits a failed opt-in, or a hub admin manually triggers a charge. If a charge appears on your invoice, someone clicked to make it happen.

Polish You'll Notice

Boost-eligibility checks now run before a playbook deploys, so Meta flags copyrighted music, page permissions, or policy issues right in the post picker
Google Ads calls-to-action are now a dropdown of the twelve options Google accepts, so ads are not rejected for an unsupported CTA
The opt-in modal leads with the date range and bottom line, with the full math one click away
Status labels are back to plain English: Active, Paused, and Completed