July 20, 2026

This release opens a new advertising platform to your locations, cuts the account model down to two layers, and gives your Media Library real folder structure.

ChatGPT Ads Is Now a Full Advertising Solution

ChatGPT Ads started in Flamel as a small pilot. It now uses the same playbook and opt-in pattern you already use for Meta and Google.

What's new:

• Build a ChatGPT Ads playbook with campaigns, ad groups, and ads. Each location opts in with its own budget and dates.
• A dashboard, a Command Center to pause or adjust live campaigns, and analytics down to a single campaign or location.
• Product feed campaigns keep your product details in the ad copy, so one campaign covers a full catalog.
• Conversion tracking reports what an ad produced, not only what it cost.
• Ads waiting on review update every hour. A rejection shows on the playbook's workspace list.
• Hubs that share one ad account across locations still get per-location results. No workspace can see another workspace's campaigns.

Where to find it: ChatGPT Ads in the left navigation. Connect the account under ChatGPT Ads > Configuration.

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Two Layers Instead of Three: Hub and Workspace

Flamel used to carry an extra account layer above your Hub. It is gone. Your account model is now a Hub for the brand, and a Workspace for each location.

What's new:

• Your Hub owns product access, admins, workspace count, and the settings your locations inherit.
• Hub admins working inside a location keep every permission their hub role grants.
• A hub admin inside a location opens hub settings with Manage Hub in the account menu.
• Old bookmarks that pointed at the previous account pages land on the correct Manage Hub tab.
• The Workspaces list shows your workspace count against your limit. A hub with no limit set can add workspaces freely.
• A new or restored workspace appears in the table without a page reload.

Where to find it: The account menu in the top corner, then Manage Hub.

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Real Ad Previews

What's new:

• Live Preview renders the real ad as Meta builds it, in four placements: desktop feed, mobile feed, Instagram feed, and Instagram Story.
• Hubs can turn any opt-in question into a creative variable. Each location's answer, such as a promo code or a class time, drops into their ad copy and shows in the preview.

Where to find it: Paid Social Ads > Analytics > Ad Creative, and the Live Preview button on any playbook you opted into.

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Folders Inside Folders in the Media Library

Your Media Library grew into one long flat list of folders. A folder can now hold other folders.

What's new:

• Drag a folder onto another folder to nest it. Drag it onto a breadcrumb to move it back out.
• Select a mix of files and folders, then use Move to Folder to move the whole selection.
• Everything inside a folder travels with it.
• A folder move cannot cross the line between hub media and workspace media. Moving a file across asks whether to copy it or move it.
• The same folders work across Media, Templates, Concepts, and Blog Ideas.

Where to find it: Media Library.

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Smaller Fixes

• Facebook Stories join organic social. Publish or schedule a photo or video Story to your Facebook Page, with a Post or Story toggle in the editor.
• The Google Ads dashboard gained a Recent Opt-Ins feed with status and workspace filters, plus a View all page.
• An Instagram account whose linked Facebook Page lost access is flagged when you connect it, and marked in the account picker.
• Google Reviews attach to the location that owns them, so a workspace filter does not pick up reviews from a shared connection.
• Google Ads and social reporting stay current on busy accounts.
• A newly promoted hub admin keeps their Hub in the Switcher after they focus a location.
• Safari picks up a new version of Flamel right away.

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This release was about a new place for your locations to advertise, and a simpler account model.