Analytics Configuration
Configure Franchisee Earned Media Value (fEMV) and per-platform CPMs for your hub.
For Hub admins
These settings apply network-wide. Every workspace inherits these values in its analytics views.
What you are configuring
Franchisee Earned Media Value (fEMV) calculates the dollar value of organic social media activity based on equivalent advertising costs. When you turn it on, Flamel estimates what your network's organic reach would have cost to buy as paid impressions, so every workspace can see the monetary impact of its organic content.
The steps below walk through enabling fEMV, setting per-platform CPMs, picking a benchmark, and configuring ad account behavior.
Enable fEMV calculation
Toggle Enable fEMV Calculation on. Once enabled, Flamel calculates the dollar value of organic social media reach for all workspaces in your hub. Toggle it off at any time to hide fEMV from analytics views.
Set a CPM for each platform
In Platform CPM Values, enter the dollar amount you typically pay (or would pay) per 1,000 impressions on each social platform. These values drive the equivalent ad spend Flamel attributes to your organic content.
| Platform | What the CPM represents |
|---|---|
| Cost per 1,000 Facebook impressions | |
| Cost per 1,000 Instagram impressions | |
| Cost per 1,000 LinkedIn impressions | |
| Twitter/X | Cost per 1,000 Twitter/X impressions |
| TikTok | Cost per 1,000 TikTok impressions |
How the math works
fEMV multiplies organic impressions by the platform CPM, then divides by 1,000. For example, if you set the Facebook CPM to $13 and a post earns 10,000 organic impressions, Flamel calculates the fEMV as $130.
Choose a benchmark
Pick how Flamel compares performance across your network. Franchise Average compares each workspace against the average performance across your franchise network. Industry Average compares against industry-standard benchmarks instead. Choose the one that gives your franchisees the most meaningful context.
Configure ad account settings
Under Ad Account Settings, set whether each workspace has its own ad account. This choice affects how paid advertising features work across your network, so confirm it matches how your franchisees run ads before saving.