Create a campaign, choose the right audience, and track results without leaving Flamel.
Before You Start
Email is an optional module. If you do not see it in your navigation, ask your Hub admin or Flamel support to confirm it is enabled. Templates pull from your Brand Kit, so finish that first if you want the email to look on-brand.
Use Email for announcements, offers, newsletters, and follow-up campaigns. The flow is simple: build the message, choose who gets it, then send now or schedule it.
Send a Campaign
Open Email and Create a Campaign
Open Email and click New Campaign.
Choose a Starting Point
Pick a template if you want a faster start, or use a blank layout if you want to build from scratch.
Use a template when:
- you need to send quickly
- you want brand colors and fonts already in place
- the campaign matches a common use case like a promotion or announcement
Build the Message
Add the blocks you need, then keep the layout easy to scan.
Good default structure:
- headline
- short supporting copy
- one clear call to action
- image only when it helps the message
Keep it short
Most readers skim. Short paragraphs, one main offer, and one main button usually perform better than long emails with multiple competing actions.
Write the Subject line and Preview Text
The subject line gets the open. The preview text helps the reader decide whether to click. Make both specific.
Choose the Audience
Send to your full list, or narrow it to a segment or tag.
Use tags for practical groups such as:
- location
- interest
- lead source
- active vs inactive subscribers
Send Now or Schedule
Use Send Now for urgent campaigns. Use Schedule when you want the message to land at a better time or line up with a social campaign.
Manage Subscribers
Open Subscribers
Go to Subscribers inside the Email module.
Import Contacts
Upload a CSV and map the columns. The only required field is an email address.
Add or Clean Up Tags
Tags make future sends easier. Keep them practical and consistent so you can build segments quickly.
Check Results After Sending
Open the campaign after it sends and look at:
- Delivered to confirm the list was reachable
- Open rate to judge the subject line
- Click rate to judge the offer and CTA
- Unsubscribes to see whether the message felt relevant
- Bounces to spot list quality issues
Unsubscribes are Handled Automatically
Flamel removes anyone who clicks Unsubscribe. You do not need to clean that up manually.
What Flamel Handles For You
- your sender branding
- the unsubscribe link
- the location address used in the footer
You still need to keep your subscriber list clean and only send to people who should be on it.