Google Business Profile
Manage your Google Business Profile listing, update hours and info, and publish GBP posts from Flamel.
Google Business Profile (GBP) is your listing on Google Search and Maps. Keeping it accurate helps nearby customers find you on Google and builds trust. Flamel lets you update your listing details and publish GBP posts without switching to a separate tool.
Before you start
Each workspace connects its own Google Business Profile, and Hub admins can manage GBP for any workspace they administer. You must be an Owner or Manager on the listing in Google; Viewer access won't let you connect the listing or post updates. Connections live under Connected Accounts.
Connect your Google Business Profile
Open Connected Accounts
Go to Connected Accounts in your workspace and find the Google section.
Sign in with Google
Click Connect Google Business Profile and sign in with the Google account that has admin access to your business listing.
Select your location
Choose the business listing you want to manage. If your account has multiple locations, each workspace connects to its own listing.
Keep Your Listing Accurate
Once connected, open Google, then Business Profile in the sidebar to view and edit your listing details.
Update business information
In the listing details editor, update your business name, address, phone number, and website URL, then click Save. Keep these consistent with how your brand appears everywhere else, including Flamel's Workspace Variables.
Set your hours
In the Hours section, update your regular hours and add special hours for holidays or seasonal changes, then save. Accurate hours reduce customer frustration from arrivals during closed times.
Add photos
In the Photos section, upload exterior, interior, product, and team photos. Listings with photos consistently see more engagement than text-only listings.
Publish GBP Posts
GBP posts appear on your Google listing and are a quick way to promote offers, events, and updates to people actively searching for you.
Open the GBP post composer
From Google, then Business Profile, click Create Post to open the post composer.
Choose the post type
In the post-type selector, pick the type that matches your update (What's New, Event, Offer, or Product). See the Reference section below for what each type is for.
Write and publish
Add your copy and an image, set the call-to-action (CTA) button if your post type supports one (for example Learn More, Sign Up, Call Now, or an Offer redemption link), then click Publish. GBP posts appear on your listing within minutes.
Post weekly for best results
Listings that publish GBP posts regularly show more prominently for local searches. Aim for at least one post per week. The Flamel calendar is a good place to plan and schedule GBP posts alongside your social content.
Fix a Disconnected Profile
If your GBP connection shows an error or the listing appears disconnected, the most common causes are:
- The Google account used to connect lost admin access on the listing.
- The Google account password changed, which signed Flamel out of the listing.
- The listing was transferred to a different Google account.
To fix it, open Connected Accounts, disconnect the existing GBP connection, and reconnect with a Google account that currently has admin access.
Reference
GBP Post Types
| Type | Use for |
|---|---|
| What's New | General updates, news, announcements |
| Event | Time-limited events with a start and end date |
| Offer | Discounts and promotions with a redemption code or link |
| Product | Highlight a specific product from your catalog |
Post Expiry
GBP posts are not permanent. Google automatically removes most post types after seven days, though Event posts stay visible until the event ends.
Posts expire, but the habit is worth building
Even though posts expire, regular posting still matters. It tells Google the listing is actively managed, which can help your local ranking.
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