Glossary

Bookmark this page — most confusion in Flamel docs comes from these terms.

Core Model

Term	What It Means
Hub	The franchisor (corporate) and the top level of your account: owns billing, user seats, and every Workspace underneath. Distributes content, playbooks, and brand standards to all Workspaces. In multi-brand setups, you can manage multiple Hubs from one login.
Workspace	An individual location or franchisee. Has its own social accounts, posts, and ads. Receives Hub content as read-only.
Owner	The primary user on a Workspace. Typically the franchisee or location manager.
Location	The row in the Hub Locations table for a Workspace — address, phone, hours, custom variables. Used in ad targeting, post personalization, and reporting. Each Workspace has one.
Brand	Informal name for the franchisor entity. Usually maps 1:1 with a Hub.
The Switcher	UI control in the top-left for moving between Hub and Workspace contexts. See The Switcher.

Paid Advertising

Term	What It Means
Playbook	A Flamel campaign template. Hub creates once; Workspaces opt in to deploy. Generates Meta Campaigns, Ad Sets, and Ads automatically.
Opt-In	The action a Workspace takes to deploy a Playbook for their location.
Ad Configuration	Per-Workspace targeting profile — audience types, default targeting, lead form, CTA. Playbooks pull from this at deploy.
Audience Type	A named targeting preset (Database, Mass, Lookalike, Retargeting). Hub-defined; Workspace-customized.
Custom Audience	A specific list of people in Meta (CRM upload, website visitors, lookalike). An audience type may include or exclude one.
Command Center	Cross-Workspace dashboard for monitoring and bulk-editing campaigns. Hub-only.
Instant Form / Lead Form	Meta's in-app form that captures leads without leaving Facebook or Instagram. Built in Meta, synced into Flamel.
Meta Pixel	JavaScript on your website that tracks conversion events, builds retargeting audiences, and powers Sales-objective campaigns.
CBO (Campaign Budget Optimization)	Meta distributes campaign budget across ad sets automatically based on performance. Recommended for most campaigns.
fEMV (Franchisee Earned Media Value)	Estimated dollar value of organic social activity, based on equivalent advertising CPM.

Content

Term	What It Means
Broadcast	A Hub-published post that fans out to every Workspace's connected accounts.
Template	A reusable on-brand layout (post, ad, story, seasonal). Hub creates and distributes; Workspaces customize within limits.
Post Idea	A captured content idea — can be developed into a full post later. Hubs can share ideas with Workspaces.
Brand Kit	Centralized brand assets — colors, fonts, logos, voice, content guidelines. Hub-defined; flows to all Workspaces.
Custom Variable	A per-Location data field referenced in posts and ads with {{custom.field_key}} syntax. Example: {{custom.local_offer}} resolves to each Workspace's offer text.
Luna AI	Flamel's brand-aware AI assistant for captions, copy improvements, hashtags, and content ideas.
Approval Workflow	Per-Workspace content review rules. Posts route to designated approvers before publishing.

Status Terms

Term	What It Means
In Review (playbook)	Workspace submitted; Hub needs to approve creative before deploy.
Changes Requested	Hub asked for media updates — Workspace resubmits.
Active (campaign or budget)	Live, running.
Paused	Temporarily stopped; can be resumed.
Past Due	Stripe payment failed on last invoice.
No Payment Method	Workspace has not added a card or bank account yet.
Connected / Expiring Soon / Disconnected	Social account token states.

Acronyms Quick Reference

Acronym	Stands For
CBO	Campaign Budget Optimization (Meta)
CPC	Cost Per Click
CTR	Click-Through Rate
CPM	Cost Per Mille (per 1,000 impressions)
ROAS	Return on Ad Spend
fEMV	Franchisee Earned Media Value
OAuth	Authorization protocol — how Flamel connects to social platforms
CRM	Customer Relationship Management — for customer audience uploads
AEM	Aggregated Event Measurement (Meta's iOS 14+ conversion framework)

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