Media Library
Upload, organize and reuse images and videos across organic posts and ads from one central library.
Who Sees What?
Hubs upload network-wide brand assets. Each workspace also has its own private library, plus access to the Hub assets shared with it.
Open Media, then click Library in the sidebar to get started.
Hub vs Workspace Access
Here's a look at what each workspace can do with their media assets.
Assets you upload at the Hub are pushed network-wide as brand-approved content. Every workspace can view them and use them in posts and ads, but no workspace can edit or delete them. This keeps your brand library consistent across all locations.
You have full control over anything you upload to your own workspace library (view, edit, organize, delete). Those files stay private to your workspace, so no other location sees them.
Hub-uploaded assets also appear in your library. You can view and use them in posts and ads, but you cannot edit or delete them.
Share Workspace Media With the Hub
Hub admins can surface each workspace's media back at the Hub for oversight. Toggle Workspace media from the Settings gear in the Library header.
When it is on, a Workspace Media folder appears in the Hub library with a subfolder for each bound workspace. Media is shared by reference, so no files are duplicated. Turn it off to hide the folder again.
Accepted Formats
| Type | Formats | Notes |
|---|---|---|
| Images | JPG, PNG, GIF, WebP | Recommend at least 1080x1080; max 30 MB |
| Videos | MP4, MOV | Max 4 GB; platform limits apply at publish time |
Per-Platform Caps
Each social platform enforces its own media size and length limits when you publish. See File size limits for the full breakdown.
How to Upload Media
Drag and Drop, or Click Upload
Start off by clicking the Upload button. You can then drag and drop batches of media or click the pop-up window to select files from your computer.
Both methods work. Drag-and-drop is fastest for small batches.
Add Multiple Files At Once
Select multiple files (Ctrl or Cmd-click) and drag them in. Each file shows its own progress bar and they upload in parallel. For very large batches, upload 20 to 30 at a time to avoid slowing down your browser.
How to Find Your Files
Uploaded files appear in the Media sorted by upload date, newest first. You can also search for files or filter them by Media Type or Aspect Ratio.
From there you can preview, edit, organize or use them immediately.
Tips for Uploading
- Name files descriptively before uploading. Use
product-launch-hero-image.jpg, notIMG_3847.jpg. Flamel preserves the filename. - Optimize large files first. A well-compressed 2 MB PNG looks identical to a 50 MB TIFF on social, uploads faster and stores cheaper.
- Upload high-resolution originals. You can always resize down, but you cannot add detail back.
Organize With Folders
Folders let you scope assets by campaign, content type, or time period. Click Create then New Folder, give it a descriptive name and optionally nest it inside an existing folder.
Move Files and Folders
Drag a file onto a folder to move it in. You can also drag a whole folder onto another folder to nest it, or drag a folder onto a breadcrumb to move it back out to that level. To move several items at once, select any mix of files and folders, open the Actions drop-down, and choose Move to Folder.
Navigate Your Folders
Click any folder to open it. The breadcrumbs at the top show your current position and how to navigate back to previous folders.
Rename a Folder
Click into your selected Folder. Click its three-dot menu and choose Rename Folder.
Delete a Folder
Open the three-dot menu and choose Delete Folder. Any files inside move back to the root, so there is no data loss.
Organization Patterns That Work
Pick the approach that matches how your team actually looks for assets.
- By campaign (
Summer Sale 2024,Holiday 2024): keeps a campaign's assets together and makes it easy to archive when it ends. - By content type (product, lifestyle, team, UGC): find assets by purpose regardless of when you shot them.
- By platform (Instagram Stories, FB posts, LinkedIn): keep format-tailored content separated.
- By time period (monthly or quarterly): answer "what did we post last month" quickly.
Most teams combine these: top-level folders by year or campaign, nested folders by content type.
Generate Images With AI
Want to generate something completely new? Flamel can do that.
Open the AI Generator
Click Generate with AI in the top menu.
Describe What You Want
Type a description of the image. The more detail you give, the better the result (see prompt structure below). You can also upload an image for AI to edit, based on your prompt.
Wait For the Result
AI returns an image in about 10 to 30 seconds. So take a stretch break.
Save to Your Library
If you like the image, click Upload to add the image to your Media Library.
Prompt Structure
Better prompts produce better results. Layer these four elements when prompting your AI image generator:
| Element | Example |
|---|---|
| Subject | "A white ceramic coffee cup filled with latte, seen from above" |
| Style | "Photo-realistic", "minimal line drawing", "watercolor" |
| Mood / lighting | "Bright morning light streaming through a window", "moody, dark, dramatic" |
| Composition | "Close-up", "wide shot", "centered subject", "rule of thirds" |
Full example: "A coffee cup on a wooden table, morning light streaming through a window, cozy cafe atmosphere, shallow depth of field"
Where AI Shines and Where It Doesn't
AI is great for conceptual or abstract images, backgrounds, textures and generic lifestyle imagery (people in settings, food on tables, products in environments).
It struggles with:
- Text in images. Generate without text, then add text in the design editor.
- Specific brand elements. AI does not know your logo.
- Real-people likeness. You cannot ask for "a photo of Sarah from Marketing".
- Consistency across images. Getting multiple generations to feel like one shoot is hard.
Browse Free Stock Media
Flamel includes Pexels and Giphy stock, free for commercial use.
Click Pexels Stock in the menu. Toggle Images or Videos at the top, then type your search (for example coffee shop or team meeting).
Click Giphy in the menu. Note that GIF use is permission-controlled.
If you do not see the option, your Hub admin can enable it in Hub, then Permissions, then Media Integrations.
Pick GIFs Carefully
Watch the full loop before saving. Some GIFs have unexpected elements partway through. Stick to high-quality animations with smooth motion.
Attribution
Pexels and Giphy do not legally require attribution for commercial social use. Crediting creators is courteous but optional.
Making Stock Feel Like Your Brand
Stock works best as a supporting element, not the star. Edit it to match your brand colors, add text overlays and combine it with branded elements. The goal is content that feels distinctly yours even when you did not shoot every element.