Media Library
Upload, organize, generate, or browse stock media. All of your visual content in one place.
Who sees what
Hubs upload network-wide brand assets that are read-only to workspaces. Each workspace also has its own private library, plus access to the Hub assets shared with it.
Open Media in the sidebar to get started.
Hub vs Workspace access
What a workspace can do with an asset depends on where the asset came from.
Assets you upload at the Hub are pushed network-wide as brand-approved content. Every workspace can view them and use them in posts and ads, but no workspace can edit or delete them. This keeps your brand library consistent across all locations.
You have full control over anything you upload to your own workspace library (view, edit, organize, delete). Those files stay private to your workspace, so no other location sees them.
Hub-uploaded assets also appear in your library. You can view and use them in posts and ads, but you cannot edit or delete them.
Accepted formats
| Type | Formats | Notes |
|---|---|---|
| Images | JPG, PNG, GIF, WebP | Recommend at least 1080x1080; max 30 MB |
| Videos | MP4, MOV | Max 4 GB; platform limits apply at publish time |
Per-platform caps
Each social platform enforces its own size and length limits when you publish. See File size limits for the full breakdown.
Upload media
Drag and drop, or click Upload
Both methods work. Drag-and-drop is fastest for small batches. Choose Files is better for files buried in folders on your computer.
Add multiple files at once
Select multiple files (Ctrl or Cmd-click) and drag them in. Each file shows its own progress bar and they upload in parallel. For very large batches, upload 20 to 30 at a time to avoid slowing down your browser.
Find your files, newest first
Uploaded files appear sorted by upload date, newest first. From there you can preview, edit, organize, or use them immediately.
Upload smart
- Name files descriptively before upload. Use
product-launch-hero-image.jpg, notIMG_3847.jpg. Flamel preserves the filename. - Optimize large files first. A well-compressed 2 MB JPG looks identical to a 50 MB TIFF on social, uploads faster, and stores cheaper.
- Upload high-resolution originals. You can always resize down, but you cannot add detail back.
Organize with folders
Folders let you scope assets by campaign, content type, or time period. Click New Folder, give it a descriptive name, and optionally nest it inside an existing folder.
Move files into a folder
Drag a file onto the folder, or open the three-dot menu and choose Move to Folder.
Navigate your folders
Click any folder to open it. The breadcrumbs at the top show your current position.
Rename a folder
Open the three-dot menu and choose Rename.
Delete a folder
Open the three-dot menu and choose Delete. Any files inside move back to the root, so there is no data loss.
Organization patterns that work
Pick the approach that matches how your team actually looks for assets.
- By campaign (
Summer Sale 2024,Holiday 2024): keeps a campaign's assets together and makes it easy to archive when it ends. - By content type (product, lifestyle, team, UGC): find assets by purpose regardless of when you shot them.
- By platform (Instagram Stories, FB posts, LinkedIn): keep format-tailored content separated.
- By time period (monthly or quarterly): answer "what did we post last month" quickly.
Most teams combine these: top-level folders by year or campaign, nested folders by content type.
Generate images with AI
Open the AI generator
Click Media, then Generate with AI.
Describe what you want
Type a description of the image. The more detail you give, the better the result (see prompt structure below).
Wait for the result
AI returns an image in about 10 to 30 seconds.
Save to your library
Click Save to Library to add the image to your media.
Prompt structure
Better prompts produce better results. Layer these four elements:
| Element | Example |
|---|---|
| Subject | "A white ceramic coffee cup filled with latte, seen from above" |
| Style | "Photo-realistic", "minimal line drawing", "watercolor" |
| Mood / lighting | "Bright morning light streaming through a window", "moody, dark, dramatic" |
| Composition | "Close-up", "wide shot", "centered subject", "rule of thirds" |
Full example: "A coffee cup on a wooden table, morning light streaming through a window, cozy cafe atmosphere, shallow depth of field"
Where AI shines, and where it doesn't
AI is great for conceptual or abstract images, backgrounds and textures, and generic lifestyle imagery (people in settings, food on tables, products in environments).
It struggles with:
- Text in images. Generate without text, then add text in the design editor.
- Specific brand elements. AI does not know your logo.
- Real-people likeness. You cannot ask for "a photo of Sarah from Marketing".
- Consistency across images. Getting multiple generations to feel like one shoot is hard.
Browse stock media
Flamel includes Pexels and Giphy stock, free for commercial use.
Click Media, then Pexels Stock to open the search. Toggle Images or Videos at the top, then type your search (for example coffee shop or team meeting). Filter results by color (great for brand matching) and by orientation (landscape, portrait, or square).
In the post editor, click the GIF option when adding media.
Giphy is permission-controlled. If you do not see the option, your Hub admin can enable it in Organization, then Permissions, then Media Integrations.
Pick GIFs carefully
Watch the full loop before saving. Some GIFs have unexpected elements partway through. Stick to high-quality animations with smooth motion.
Attribution
Pexels and Giphy do not legally require attribution for commercial social use. Crediting creators is courteous but optional.
Making stock feel like yours
Stock works best as a supporting element, not the star. Edit it to match your brand colors, add text overlays, and combine it with original elements. The goal is content that feels distinctly yours even when you did not shoot every element.