Google Ads
Search and Performance Max campaigns built once, deployed per location.
Who does what
Hubs build playbooks and monitor spend across every location. Workspaces opt in with one click and watch their own numbers.
Google Ads in Flamel mirrors the Paid Social model. The Hub defines a campaign once as a Playbook. Each workspace opts in with a single click, and Flamel provisions the underlying Google Ads campaign scoped to that location.
How it fits together
Google's structure is Campaign, then Ad Group, then Ad. Flamel Playbooks abstract all three. The Hub configures budgets, locations, keywords, and creative once. Workspaces inherit that configuration with their own ad-account credentials and local targeting.
Build once, deploy everywhere
A single Playbook is the whole-campaign blueprint. It carries the campaign type (Search or Performance Max), and it auto-generates the Campaign, Ad Group, and Ad structure inside each workspace's Google Ads account. You never wire those layers up by hand.
Pick your side
You build Playbooks, set network defaults, and watch spend across workspaces.
Connect a Google Ads Manager account
Link your Google Ads Manager account on the Connected Accounts page so workspaces can attach their own ad accounts under it.
Build a Google Ads Playbook
Go to Playbooks, choose New Playbook, then select Google Ads. Set the budget, locations, keywords, and creative once.
Push the Playbook to workspaces
Publish it so locations can opt in. Walk through the rollout on the opt-in walkthrough page.
Monitor performance network-wide
Track spend and results across every location from the Command Center.
Catch issues early
Set up Alerts so you hear about problems before they cost you.
You connect your Google Ads account, opt in to the Playbooks your Hub publishes, and review results.
Connect your Google Ads account
Link your account on the Connected Accounts page.
Opt into a published Playbook
Open Playbooks, browse the Shop, and opt into the campaigns your Hub has published.
Track your results
Review spend and conversions in Analytics.
Campaign types
Pick the type that matches your goal when you build the Playbook.
| Type | Best for |
|---|---|
| Search | Customers actively searching for what you sell. Keyword-driven, with predictable cost-per-click. |
| Performance Max | Maximum reach across Search, YouTube, Display, Discover, Gmail, and Maps. Google's AI chooses the placements. |
Billing
One budget, no separate invoice
Google Ads spend rolls into the same per-workspace budget as Paid Social. There is no separate invoice. See Playbook billing for how committed spend is reserved against the monthly budget.
Where to go next
What's planned
Conversion tracking via the Google tag, asset libraries for Performance Max, and location-extension automation are on the near-term roadmap. Reach out if a feature is blocking your launch and we'll prioritize it.