Paid Analytics

The Paid Analytics Dashboard shows campaign performance across every Meta and Google Ads campaign running through Flamel. Use it to understand which campaigns are working, how spend compares to results and how each location is performing relative to the network.

Open Paid Analytics

You can access this dashboard on the lefthand menu. Go to Paid Social Ads, then Analyze, then Analytics.

Key Metrics On Your Paid Analytics Dashboard

Metric	What It Measures
Impressions	Number of times your ads were shown
Clicks	Number of times users clicked your ads
CTR	Click-through rate (clicks / impressions)
Spend	Total amount spent in your designated time period
Results	Conversions tracked (leads, purchases or events, depending on objective)
Cost per result	Total spend / results
ROAS	Return on ad spend (revenue / spend, where tracked)

What the Results Column Counts

Meta lets an ad set optimize for one goal inside a campaign that carries a different objective. Flamel labels the Results column with the goal the ad set actually optimizes for. A Sales campaign whose ad sets optimize for landing page views now reads Page Views, not Purchases.

Other labels you can see include Link Clicks, Leads, Reach, Impressions, Engagements, Page Likes, Event Responses, ThruPlays, Video Views, Calls and Profile Visits.

Date Range & Filters

You can customize date ranges and filters to see results across different timeframes, KPIs, locations and more. These controls are at the top of your dashboard. You can customize them based on:

• Date ranges: Compare any two periods, or use presets (today, last 7 days, last 30 days, last quarter)
• Platform: Filter to Meta or Google Ads only
• Campaign type: Filter by objective (Awareness, Traffic, Leads, Sales)
• Workspace (Hub view): Filter to a single location or compare a selection
• Command Group: Filter to the campaigns in a specific Command Group

Command Group Metrics

When you pick a Command Group, Flamel adds up every workspace in that group. CPM, CPC, CTR and Frequency now show real values in that view. They read zero before this fix, while spend and impressions looked correct.

ROAS across more than one workspace is now a spend weighted average. A workspace that spends more moves the group ROAS more than a workspace that spends very little.

Cross-Workspace Comparison (Hub View Only)

Hub admins see a table with one row per workspace showing spend, results and cost per result. Sort by any column to find:

• Locations spending heavily with low results (targeting or creative issue)
• Locations with excellent cost per result to learn from and replicate
• Locations with zero activity that should have active campaigns

Digging Into Campaign Details

Click any campaign row to see its performance breakdown across impressions, clicks, spend and results by date and ad set.

From their detailed view, you can:

• Open the campaign in Meta Ads Manager for direct edits.
• Link the campaign to a Flamel workspace, if it appears unattributed.
• See which ad sets are driving results and which are stalled.

See a Live Ad Preview

From Ad Creative analytics, select an ad and click Live preview to see it exactly as Meta renders it right now, across four placements: Desktop, Mobile, Instagram, and IG Story. The same Live preview button appears on your opted-in playbooks. It pulls the live creative straight from Meta, so it always reflects the current copy, media, and any lead form attached to the ad.

Spend Analytics

Analytics tells you how the ads performed. Spend Analytics tells you where the money went, and how much is still promised.

Open it on the lefthand menu. Go to Paid Social Ads, then Analyze, then Spend.

The Cards at the Top

Card	What It Means
Spent	Real spend that Meta reports for the selected dates
Committed	Budget that running campaigns still plan to spend inside the selected dates
Management Fee	Your hub fee, applied on top of Spent plus Committed. Shown only when a fee is set
Total	The projected total: Spent plus Committed, plus the fee

Spent is money that is already gone. Committed is money that is still promised. Flamel limits each projection to the campaign schedule, so a campaign that ends on the 20th adds no committed budget after that date.

Hub admins set the fee percentage from the Add fee button in the page header. Leave it empty to report ad spend only. If your hub sets no fee, the fee column does not appear, and Total equals Spent plus Committed.

The Spend Report

Below the cards, the Spend Report splits your date range into periods. Use the Weekly and Daily tabs to change the grouping.

• Daily gives one column per day.
• Weekly gives seven day blocks. The blocks start on the first day of your range, so a report that starts mid month does not open with a stub column. Any days left over become one shorter final block.

Each row is a workspace. The period columns hold the spend for each period. After them, every row ends with:

• Spend: total spend for the whole range
• Committed: budget still scheduled to run in the range. This column appears only when something is still scheduled
• Management Fee: your hub fee on that row, when your hub sets a fee
• Total: spend plus committed, plus the fee

A Total row at the bottom adds up every workspace on screen. Spend that Flamel cannot tie to any workspace appears as Unattributed spend.

Click Export CSV to download the report. Flamel builds the file and the table from the same numbers, so the two can never disagree. Use the export for stakeholder reporting and to reconcile against your Meta invoice.

Open One Workspace

Hub admins see one card per workspace under Workspaces. Each card shows that workspace's Spent, Committed, fee and Total. Select a card to open the workspace.

The workspace view shows a Campaign Breakdown table. Each row is one playbook opt-in. The row carries the deployed campaign name, the run dates, and the live status that Meta reports right now, for example Active, Paused or With Issues. Rows with no spend, no committed budget and no live campaign stay hidden, so the table shows only what has money attached.

Three extra rows can appear below the playbook rows:

• Unmatched Flamel campaigns: Flamel spend that no playbook row claims. Treat this as an attribution warning and link the campaign from the campaign detail view.
• Other running Meta campaigns: budget still committed in the ad account by campaigns that Flamel did not deploy.
• External Meta campaigns: spend from campaigns that somebody built directly in Meta Ads Manager, outside Flamel.

Use these rows to see the full picture of an ad account, not only the part that playbooks control.

Who Sees Which Workspaces

A hub admin sees every workspace in the hub, and can open any one of them. A workspace user sees only their own workspace. Flamel enforces this on the server, so a workspace user cannot reach another location's spend.

The Spend Tracker in the Header

While you work in Paid Social Ads, a dollar figure sits in the top header. Select it to open the Spend Tracker. The popover shows Spent, Committed, your hub fee, and the largest spenders in your scope.

The Week and Month tabs cover the whole calendar period. In the middle of August, the Month tab reads "Aug 1 - Aug 31". Committed therefore includes budget that is scheduled for days that have not run yet. The headline number adds your hub fee on that projection.

How Fresh Is Your Data

The Analytics dashboard and Spend Analytics both show a last sync stamp. The stamp reports the oldest account in the set, not the newest.

This matters on a hub with many ad accounts. Accounts sync in turn, so the newest sync is almost always seconds old. Reporting the oldest one means a single fresh account cannot hide an account that last synced two days ago. Read the stamp as "every account synced within this long".

On Spend Analytics, select the refresh button next to the stamp to queue a new sync with Meta. Flamel tells you when the sync finishes and updates the numbers.

How to Export Reports

Click Export at the top of any view to download a CSV of the current table. This is a handy feature to use this for:

• Stakeholder reporting (send monthly performance summaries)
• Billing reconciliation (match Flamel spend data to Meta invoice)
• Analyzing historical trends in an easy-to-read spreadsheet

Attribution

When you run campaigns through a connected ad account, Flamel automatically ties that performance back to the right workspace.

See Google Ads for details on how Google Ads attribution works.

Own Ad Account per Workspace (Hub admins)

If every workspace runs its own dedicated Meta ad account, turn on Own ad account per workspace from the Settings gear on the Paid Analytics dashboard. Attribution then matches analytics directly to each workspace's ad account instead of inferring it from pages and Instagram profiles, which improves accuracy. It also changes how playbooks select ad accounts and name ad sets across your network.

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