Paid Analytics
Track campaign performance, compare spend vs. results across your locations and export reports for stakeholders.
For Hub admins and Workspace owners with paid ads access
Hub admins see cross-workspace analytics. Workspace owners see their own location's paid performance only.
The Paid Analytics Dashboard shows campaign performance across every Meta and Google Ads campaign running through Flamel. Use it to understand which campaigns are working, how spend compares to results and how each location is performing relative to the network.
Open Paid Analytics
You can access this dashboard on the lefthand menu. Go to Paid Social Ads, then Analyze, then Analytics.
Key Metrics On Your Paid Analytics Dashboard
| Metric | What It Measures |
|---|---|
| Impressions | Number of times your ads were shown |
| Clicks | Number of times users clicked your ads |
| CTR | Click-through rate (clicks / impressions) |
| Spend | Total amount spent in your designated time period |
| Results | Conversions tracked (leads, purchases or events, depending on objective) |
| Cost per result | Total spend / results |
| ROAS | Return on ad spend (revenue / spend, where tracked) |
Date Range & Filters
You can customize date ranges and filters to see results across different timeframes, KPIs, locations and more. These controls are at the top of your dashboard. You can customize them based on:
- Date ranges: Compare any two periods, or use presets (today, last 7 days, last 30 days, last quarter)
- Platform: Filter to Meta or Google Ads only
- Campaign type: Filter by objective (Awareness, Traffic, Leads, Sales)
- Workspace (Hub view): Filter to a single location or compare a selection
- Command Group: Filter to the campaigns in a specific Command Group
Cross-Workspace Comparison (Hub View Only)
Hub admins see a table with one row per workspace showing spend, results and cost per result. Sort by any column to find:
- Locations spending heavily with low results (targeting or creative issue)
- Locations with excellent cost per result to learn from and replicate
- Locations with zero activity that should have active campaigns
Sort by cost per result to find outliers fast
The best and worst performers are always at the extremes. High cost-per-result locations usually have one of the following fixable issues: Wrong radius in Ad Configuration, stale creative or a disconnected pixel.
Digging Into Campaign Details
Click any campaign row to see its performance breakdown across impressions, clicks, spend and results by date and ad set.
From their detailed view, you can:
- Open the campaign in Meta Ads Manager for direct edits.
- Link the campaign to a Flamel workspace, if it appears unattributed.
- See which ad sets are driving results and which are stalled.
See a Live Ad Preview
From Ad Creative analytics, select an ad and click Live preview to see it exactly as Meta renders it right now, across four placements: Desktop, Mobile, Instagram, and IG Story. The same Live preview button appears on your opted-in playbooks. It pulls the live creative straight from Meta, so it always reflects the current copy, media, and any lead form attached to the ad.
How to Export Reports
Click Export at the top of any view to download a CSV of the current table. This is a handy feature to use this for:
- Stakeholder reporting (send monthly performance summaries)
- Billing reconciliation (match Flamel spend data to Meta invoice)
- Analyzing historical trends in an easy-to-read spreadsheet
Attribution
When you run campaigns through a connected ad account, Flamel automatically ties that performance back to the right workspace.
See Google Ads for details on how Google Ads attribution works.
Unattributed campaigns
Campaigns that appear in a connected ad account but are not tied to a Flamel workspace show up in the Unattributed section. Assign them from the campaign detail view.
Own Ad Account per Workspace (Hub admins)
If every workspace runs its own dedicated Meta ad account, turn on Own ad account per workspace from the Settings gear on the Paid Analytics dashboard. Attribution then matches analytics directly to each workspace's ad account instead of inferring it from pages and Instagram profiles, which improves accuracy. It also changes how playbooks select ad accounts and name ad sets across your network.
Match How Your Franchisees Run Ads
Enable this only when every workspace owns a dedicated ad account. Leave it off if your workspaces share a single ad account.
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