Playbooks
Hub-built campaign blueprints that franchisees deploy to their own Meta ad accounts in one click.
Playbooks are the core of Flamel's paid advertising. A Hub admin builds a campaign once (objectives, audiences, ad creative, budget guidance) and every workspace in the network can opt in and deploy it to their own Meta ad account, no Ads Manager required. That keeps every location on-brand while giving each one a campaign tuned to its market.
Before You Start
Deploying a playbook launches real ads, so each workspace needs its Meta ad account and Facebook Page connected first. See Ad configurations to confirm a workspace is set up to launch.
Quick Start
The most common first move is opting a workspace into an existing playbook.
Open the Shop and pick a playbook the Hub has published for your network.
Complete the launch checklist (ad account, Page, budget, and creative source).
Deploy. Flamel builds the campaign in your Meta ad account and you can track it from your playbooks list.
New to opt-in? Follow the click-by-click walkthrough.
For Hub Admins
Build a playbook from scratch: objectives, campaign structure, ad sets, and creative.
Monitor opt-ins, approve workspace creative, and track network-wide performance.
Wire up Meta Instant Forms for Leads-objective campaigns.
For Workspace Owners
Find a playbook in the Shop, complete the launch checklist, and deploy your campaign.
Click-by-click guide through every step of the opt-in flow.
View status, pause, re-run, and track performance of your active campaigns.
Creative Options
Playbooks support three ways to supply ad media.
Hub supplies the creative; workspaces deploy without uploading anything.
Workspaces upload their own location-specific images or video.
Boost an existing organic post instead of running a new creative.