Post Ideas
Capture inspiration as Post Ideas, organize your backlog, and convert ideas into scheduled posts.
For Everyone
Workspace owners can create and manage their own ideas. Hubs can distribute ideas across the network, allowing workspaces to access pre-approved content concepts alongside their own.
Post Ideas helps you save content concepts, organize future posts, and turn ideas into published content when you're ready.
Ideas can be as simple as a short phrase, campaign concept, or content theme. Save them now and come back to them later when you're ready to create a post.
Create a Post Idea
Open Post Ideas
In the Organic Social module, go to Organize > Post Ideas.
Start a new idea
Click the + button to create a new idea.
Add a Title and Description
Give your idea a name and a description. This can be a complete thought or a simple reminder.
Examples:
- Customer Spotlight Series
- Meet the Team Mondays
- Summer Promotion Announcement
Post Idea Descriptions Support Variables.
Click the Variable icon while editing, or type {{ to insert location or custom variables into your idea. These variables will carry over when you create a post from the idea.
Add Reference Media (Optional)
Attach images, videos, or other assets that will help when creating the final post.
Add Timing Context (Optional)
Note when the idea should be used.
Example :
- Good for summer campaign
- Use when X product launches
This makes it easier to plan future content and campaigns.
Save
Save the idea. The idea will be waiting for you when you are ready to create content.
Organize Your Ideas
As your library grows, the Post Ideas view helps you find the right idea fast.
Browse and Search
Search your library by keyword or browse all saved ideas.
Filter and Sort
Filter your ideas by date.
Sort the list
Sort ideas chronologically, or by when they were last modified, to surface the most relevant ones.
Ways Teams Use Post Ideas
Many teams use Post Ideas as a content backlog, collecting ideas during brainstorming sessions and turning them into posts later.
Turn an Idea Into a Post
Open the Idea
In your Post Ideas library, click an idea to open its detail view.
Create the Post
Click Create Post. Flamel will open the post editor with your idea pre-filled: the description becomes your starting caption, and any media you attached is ready to use.
Edit and Finalize
Refine the caption, then add or swap media as needed.
Schedule or Publish
Select your target accounts and choose whether to publish immediately or schedule for later.
Hub Ideas
If you belong to a Hub, you may see ideas shared by your franchisor.
Hub Ideas:
- Appear alongside your own ideas.
- Provide pre-approved content concepts.
- Can be customized with local details before publishing.
Common uses include:
- Seasonal campaigns
- Promotions
- Brand initiatives
Related Articles
Build and publish the post you start from an idea.
Plan and schedule the posts you create from your ideas.
Store and reuse the reference media you attach to ideas.
Manage address, hours, contact info, and custom variables for every workspace in your Hub.