Post Ideas
Capture inspiration as Post Ideas, plan a complete calendar privately with drafts, then publish ideas to your workspaces.
Who Sees What?
Workspace owners can create and manage their own ideas. Hub drafts are visible to all Hub admins. Private ideas are visible only to the author and selected reviewers. Publish Hub ideas when bound workspaces should see them.
Post Ideas saves content concepts so you can organize future posts and turn ideas into published content when you're ready. An idea can be as simple as a short phrase, campaign concept, or content theme.
Watch: Build Your Calendar Before You Go Live
Plan and schedule a complete calendar of content privately, then publish it to your workspaces. This video shows how to capture, draft, and schedule Post Ideas on the calendar, then publish them one at a time or in bulk.
Create a Post Idea
Open Post Ideas
In the Organic Social module, go to Organize > Post Ideas.
Start a new idea
Click the + button to create a new idea.
Add a Title and Description
Give your idea a name and a description. This can be a complete thought or a simple reminder.
Examples:
- Customer Spotlight Series
- Meet the Team Mondays
- Summer Promotion Announcement
Post Idea Descriptions Support Variables.
Click the Variable icon while editing, or type {{ to insert location or custom variables into your idea. These variables will carry over when you create a post from the idea.
Add Reference Media (Optional)
Attach images, videos, or other assets that will help when creating the final post.
Add Timing Context (Optional)
Note when the idea should be used.
Example:
- Good for summer campaign
- Use when X product launches
This makes it easier to plan future content and campaigns.
Save
Hub administrators click Save Draft to share the idea with Hub admins only, or Publish to share it with bound workspaces. For author-and-reviewer access, turn on Private, select reviewers, and click Create or Save. Workspace users click Save for ordinary ideas.
Organize Your Ideas
As your library grows, the Post Ideas view helps you find the right idea fast.
Browse and Search
Search your library by keyword or browse all saved ideas.
Filter and Sort
Filter your ideas by date.
Sort the list
Sort ideas chronologically, or by when they were last modified, to surface the most relevant ones.
Ways Teams Use Post Ideas
Many teams use Post Ideas as a content backlog, collecting ideas during brainstorming sessions and turning them into posts later.
Review Privately With Selected People
Use Private when a draft should be visible only to you and selected reviewers. This is useful for preparing content with leadership before other hub admins or workspaces can see it.
Private and Save Draft Are Different
Save Draft hides a Hub idea from workspaces but keeps it visible to all Hub admins. Turn on Private to restrict access to the author and the people selected in Share with.
Create the idea in your Hub
Select the Hub in the switcher. Open Organic Social Media, then Organize > Post Ideas. Click Create > New Post Idea and add a name, description, captions, and any reference media.
Turn on Private and select reviewers
Turn on Private at the bottom of the editor. Open Share with (optional) and select the people who should review the idea. Leave it empty to keep the idea visible only to you. Reviewers must have access to the same Hub or workspace; sharing does not grant account membership.
Save and reopen
Click Create for a new private idea, or Save for an existing one. Reopen the idea to check that Private remains on and the intended reviewers are selected. Keep Private on while you make review changes.
Share the approved idea with your workspaces
When review is complete, turn off Private. Choose Save Draft if all Hub admins should see it while workspaces still wait, or Publish when it is ready for bound workspaces. Publishing a Post Idea shares the idea; it does not publish a social post. Use the Content Calendar to plan ideas or Create a Post to prepare a social post.
Choose the Right Visibility
| Setting | Who can see the Hub idea | Use it for |
|---|---|---|
| Private | The author and selected reviewers | Leadership review before wider access |
| Draft | All Hub admins | Planning content before sharing with workspaces |
| Published | Hub admins and bound workspaces | Approved ideas ready for local use |
Only the author can make an existing non-private idea private. Bulk Draft and Publish actions leave private ideas unchanged, so open each private idea when its review is complete.
Plan Your Calendar With Hub Drafts
A non-private Hub Post Idea is a draft or it is published. The difference controls whether workspaces can see it.
- A draft is visible to all Hub administrators. Bound workspaces cannot see a draft, use it, or create a post from it.
- A published idea is available to every bound workspace.
Use drafts to build a full month or quarter of content before any workspace sees the plan. Write the ideas, attach the media, set the dates on the calendar, and check the sequence. Publish only when the plan is ready.
Publishing Shares the Idea
Publishing a Post Idea makes the idea available to workspaces. It does not publish a social post or post on a workspace's behalf.
Draft and Publish an Idea
Keep an Idea With Hub Admins
Create or open a Hub Post Idea, then click Save Draft. The idea stays private to Hub administrators and shows a Draft badge in the library.
Schedule the Draft on the Calendar
Give the draft a date and time. Drag the card on the Content Calendar to move it. You can build and rearrange a complete calendar while every card is still private.
Share a Finished Idea
Open the draft and click Publish. The idea becomes available to every bound workspace.
Publish Several Ideas at Once
Select ideas in the library, then choose Publish Selected. Choose Move Selected to Draft to make published ideas private again. Moving a published idea to draft removes workspace access.
Dashed or Solid: Read the Calendar at a Glance
The calendar shows the visibility of each Post Idea in the shape of the card.
- Dashed outline: an unpublished idea. Drafts are visible to Hub administrators; Private ideas remain limited to their author and selected reviewers.
- Solid fill: a published idea. Every bound workspace sees this card.
Hover a card to open its details. A draft also carries a Draft badge there.
Publish a Whole Month in One Action
Build the month as drafts, confirm the dashed cards read the way you want, then select them all and choose Publish Selected. The dashed cards become solid, and your workspaces see the full plan at the same time.
Workspace users see published Hub ideas beside their own ideas. They can customize the details before they create, schedule, or publish a local post.
Turn an Idea Into a Post
Open the Idea
In your Post Ideas library, click an idea to open its detail view.
Create the Post
Click Create Post. Flamel will open the post editor with your idea pre-filled: the description becomes your starting caption, and any media you attached is ready to use.
Edit and Finalize
Refine the caption, then add or swap media as needed.
Schedule or Publish
Select your target accounts and choose whether to publish immediately or schedule for later.
Related Articles
Build and publish the post you start from an idea.
Plan and schedule the posts you create from your ideas.
Store and reuse the reference media you attach to ideas.
Manage address, hours, contact info, and custom variables for every workspace in your Hub.