Templates
Reusable on-brand layouts and caption structures Hubs distribute and Workspaces customize.
Who builds and who uses
Hubs build templates and distribute them network-wide. Workspaces use those templates and can also build their own.
Templates encode brand standards into reusable post designs and caption structures. They are faster than starting from scratch, and consistent without manual review.
Why templates matter
Without templates, every post starts from scratch. Your social media managers have to remember brand colors, find the right fonts, follow caption guidelines, and make sure everything looks consistent. That takes time and invites inconsistency.
Templates encode your brand standards into reusable assets. A promotion template already has your brand colors, approved fonts, and the right layout. A product spotlight caption template already follows your brand voice. Your team simply fills in the specifics and publishes.
Types of templates
Flamel supports three template types. Pick the one that fits the job.
| Type | What it contains | Best for |
|---|---|---|
| Image template | Pre-designed graphic with editable text areas | Recurring promotions, announcements, quote posts |
| Caption template | Pre-written text structure with placeholder sections | Consistent messaging when different people post |
| Full template | Image design plus caption text, ready to customize | Getting content out the door as fast as possible |
Apply a template to a post
Open the template browser
When creating a post, click Templates in the editor to browse the available options.
Narrow to the right template
Filter by platform to see templates sized for Instagram versus LinkedIn, or search by keyword to find templates for a specific purpose.
Preview and apply
Click a template to preview it, then select it to apply it to your post. The template's content loads into your editor.
Make it yours
Customize the content: swap images from the Media Library, edit text, and adjust the caption while keeping the underlying brand structure intact. The Brand Kit colors and fonts stay locked unless your Hub allows editing them.
Hub templates
In franchise organizations, Hubs can create and distribute templates to all their workspaces. These Hub templates appear in every workspace's template library, keeping the brand consistent across the entire network.
Hub templates are especially valuable for coordinated campaigns. When the franchisor launches a promotion, they can distribute templates that workspaces use to create locally relevant versions. The brand stays consistent while each location adds its personal touch.
For workspace users
Hub templates appear alongside any templates you have created locally. You can use them as-is, or customize the content while keeping the approved design structure.
Create your own template
Build a template once and distribute it to every workspace in your network.
Open Templates
Navigate to Templates in the sidebar.
Start a new template
Click Create Template and design your layout and caption in the editor.
Decide what locks and what flexes
Lock down the elements that should stay consistent (brand colors, logo placement, font choices) and make frequently changed elements easy to edit (headlines, images, specific details).
Set it reusable and save
Mark the template as reusable and save. It then appears in every workspace's library across your network.
Users with the right permissions can build templates for their own workspace.
Open Templates
Navigate to Templates in the sidebar.
Start a new template
Click Create Template and design your layout and caption in the editor.
Decide what locks and what flexes
Lock elements that should stay consistent (colors, logo) and make elements easy to edit that change each time (headlines, images).
Set it reusable and save
Mark the template as reusable and save. It is now available the next time you create a post in this workspace.
Balance flexibility with guardrails
Good templates are easy enough to customize quickly and structured enough to prevent off-brand results. When building one, think about what changes between uses and what stays the same.
Template best practices
Build templates for your most common content types. If you post weekly promotions, create a promotion template. If you do monthly customer spotlights, make a spotlight template. The time investment pays off quickly in faster content creation.
Keep templates current. Outdated templates with old branding, discontinued products, or expired promotional language create problems. Review your template library periodically and update or retire templates that no longer fit.