By Location
Compare organic social performance across every franchise location — identify top performers, laggards, and the patterns separating them.
For Hub admins
By Location is a Hub-only view. It shows organic social performance across all workspaces in your network. Workspace owners see their own analytics in the Overview tab.
Open Organic Social, then Analyze, then By Location.
What the table shows
Each row represents one workspace location. The columns compare performance across the network for the selected date range.
| Metric | What it shows |
|---|---|
| Total Posts | Posts published from this workspace in the period |
| Impressions | Times content appeared in feeds |
| Reach | Unique accounts that saw content |
| Engagement | Total interactions (likes, comments, shares, saves) |
| Engagement Rate | Engagement normalized against reach — useful for comparing locations of different follower sizes |
| fEMV | Franchisee Earned Media Value — estimated dollar value of organic activity |
Click any column header to sort. Click any row to open that workspace's detailed analytics.
Use the table to find patterns
Sort by engagement rate to find top performers
Sorting by engagement rate (rather than raw engagement) surfaces locations that resonate with their local audience regardless of follower count. These are the workspaces your network should learn from.
Identify locations that are not posting
Sort by Total Posts and look for zeros or very low counts. Locations not posting are leaving organic reach on the table. Follow up with their owners to understand why.
Compare locations in similar markets
Filter to workspaces in the same region or franchise tier. Significant performance gaps between similar-sized locations usually point to a content strategy or consistency issue, not a market problem.
Drill into a location
Click any workspace row to open its individual analytics — same metrics broken down by post, platform, and time. Look for which specific posts drove the performance difference.
fEMV (Franchisee Earned Media Value)
fEMV estimates the dollar value of organic social activity based on equivalent paid advertising costs. It is calculated by multiplying organic impressions by the per-platform CPM you configured in Hub Settings, then Analytics.
Use fEMV in stakeholder reporting
fEMV translates organic activity into a dollar figure that resonates with franchisees and leadership who think in advertising spend terms. A location generating $3,000 in fEMV monthly is contributing real brand value, not just posting.
Date range and filters
- Date range: select a preset or custom range to compare different periods.
- Platform: filter to a single platform to remove cross-platform noise.
- Search: type a workspace name to jump straight to a specific location.