Blog Editor
Write, format, schedule, and publish posts.
For everyone
Workspaces typically publish to their own site. Hubs can share post ideas via Blog Ideas.
Follow these steps to take a post from blank page to published.
Create the post
Go to Blog, click Create, then choose New Blog Post. The editor opens immediately.
Start with a title that is clear, specific, and includes relevant keywords. The title is what readers see in search results and on your blog index.
Format the body
Use these elements to keep your post structured and scannable.
| Element | Use for |
|---|---|
| Headings | H2 for sections, H3 for subsections. The editor handles H1 (your title) automatically. |
| Bold / italic | Key concepts and emphasis. Do not overuse. |
| Lists | Bulleted for unordered items, numbered for steps. |
| Block quotes | Highlight key takeaways or quoted material. |
Add media
Insert images from the Media Library or upload directly into the editor.
Image best practices
Always add alt text (a short, accurate description of what the image shows) for accessibility and SEO. Captions are optional, so use them when an image needs context. Aim for one image every 300 words or so to keep long-form content scannable.
Add links
Link out to keep readers engaged and strengthen SEO.
| Type | Purpose |
|---|---|
| Internal | Link to your other blog posts. Keeps readers engaged, helps SEO. |
| External | Cite authoritative sources where relevant. |
| Anchor | Jump to specific sections in long posts. |
Use descriptive anchor text (learn more about franchise SEO), not click here.
Let it autosave, or save a draft
The editor autosaves as you write, and a saved indicator appears when your changes are captured.
If you want to pause and keep the post private, click Save Draft. To throw away unsaved edits and revert to the last save, use Discard.
Preview before publishing
Click Preview to see the rendered version. Spot-check your headings, image sizing, and link destinations. If your readers are phone-heavy, check the post on mobile dimensions too. A fresh read often catches issues.
Publish or schedule
Choose how the post goes live:
- Publish Now for time-sensitive content that is ready immediately.
- Schedule to pick a future date and time, which is useful for keeping a steady cadence.
- Unpublish to pull a live post from public view. The content is preserved so you can republish later.
Writing tips
Keep paragraphs short (2 to 3 sentences each). Use meaningful headings that guide readers. Always preview before publishing. When you get stuck, ask Luna AI (the AI Assistant) for help.