ChatGPT Ad Playbook Guide

Before You Start

Gather these before you begin:

• A clear campaign goal, such as website traffic, awareness, or conversions
• The landing page you want customers to visit
• The questions your customers ask when they're ready to buy
• A starting budget
• Your context hints
• Ad titles and body copy
• A square creative image (512 x 512 pixels or larger)

1. Set Up the Playbook

Go to ChatGPT Ads > Create > New Playbook.

Basic Information (Same process as Meta and Google Ad Playbooks!)

• Playbook Name
• Description (Optional)
• Primary Language
• Collections
  (Optional)
• Who Has Access?
• Choose All Workspaces or Specific Locations
• Launch Method
• Workspace Opt-Ins: Locations review and provide their information before launching.
• Deploy Immediately: Launch to eligible locations without an opt-in.

Budget, Schedule, & Media

• Choose a Lifetime Budget or Daily Budget.
• Set the Total Playbook Budget.
• Decide whether workspaces can set their own budget.
• Set the Start Date and End Date.
• Decide whether workspaces can choose their own schedule.
• Decide whether the hub or workspaces select the media
• Decide whether the hub or workspaces select the CTA when people click on the ad

Recommendation

ChatGPT Ads are still new, start with a small test budget per location for 4-6 weeks, then use

to adjust future campaigns.

2. Build the Campaign

Campaign Setup

• Campaign Name: Make the purpose clear to franchisees.
• Audience Type
• Objective
• Campaign Type
• URL parameters
• Budget: Lifetime or Daily

The campaign type cannot change after launch.

When Choosing Your Objective Consider Your Goal

Choose an objective based on what you want OpenAI to optimize for:

Goal	Objective	Bid Field
Get your location seen by as many people as possible	Reach	Max CPM bid
Get more website traffic	Clicks	Max CPC bid
Get more bookings, leads, or purchases	Conversions	CPA bid cap
Let OpenAI choose	Platform default	Set by OpenAI

3. Build Your Ad Group & Ads

Ad Group Setup

Each ad group needs:

• An Ad group name, Title, and body.
• A bid, which matches the objective you chose
• Context hints

Write Context Hints

Context hints describe the conversations where your ad would be useful, so ChatGPT knows when to show it. They guide matching but are not exact-match rules, so people don't need to type your exact words for your ad to appear.

Start With Customer Intent

Think about what someone would ask ChatGPT when they are ready to use your service.

For example, a local dance studio might hear:

• "Where can I find dance classes near me?"
• "What's a fun way to stay active as an adult?"
• "Are there beginner hip hop classes in [city]?"
• "What's a good activity to try with friends this weekend?"

Turn those questions into context hints written as clear, natural phrases:

• beginner dance classes for adults with no experience
• fun group fitness alternative to the gym
• hip hop and dance fitness classes for teens and adults
• weekend social activities to try with friends

Check Your Hints

Ask:

• Does this hint describe what we actually offer?
• Does it describe a real customer need, not just a category word?
• Does it add context the ad title and body don't already cover?
• Does it match the ad group's service and landing page?

Avoid lists of disconnected single words. A focused phrase about one need gives ChatGPT more to work with than "dance, class, studio."

OpenAI Resource -

.

Write the Ad Creative

Each chat card needs:

• A Title (3-50 characters)
• A Body (up to 100 characters)
• A Creative image: square, at least 256 x 256 pixels. Use 512 x 512 pixels or larger for sharper display.

Use the Preview panel to see the card as a customer will see it inside ChatGPT.

Write Titles That Answer the Question

Use a mix of:

• The service: "Beginner Dance Classes for Adults"
• Location: "Dance Classes in {city}"
• Benefit: "Have Fun & Build Confidence"
• Offer: "Get 20% Off Your First Class"

Write a Body That Adds Context

Use the body to explain what customers get and why they should take action. Keep it under 100 characters.

Make sure the title, body, context hints, and landing page all tell the same story. OpenAI looks at all of them, not just the hints, when deciding whether your ad is relevant.

Use Variables to Localize the Ad

Type {{ in the campaign name, ad group name, title, body, or context hints to insert a variable, such as Business name or Website URL. Flamel fills in each location's details at launch with

.

4. Final Review

Once everything looks correct, check the budget, ad groups, and ads on the Review & Create step, then create the playbook and make it available to your locations.

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