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Approval Workflows

Require content review before publication, per workspace — create workflows, assign approvers, and manage submissions.

For Hub admins

Approval workflows are set up from the Hub. Approval applies per workspace, and each workspace can have one active workflow at a time.

Approval workflows showing workflow name and approver chain

Create a workflow

Open the approval workflows screen

From your Hub, go to the Organization area and open the Approval tab. This is where every workflow for your brand lives.

Click Create Approval Workflow

Select Create Approval Workflow to start a new one. A setup panel opens for the workflow details.

Name the workflow

Give the workflow a clear, descriptive name so your team recognizes it at a glance, for example "Franchise Location Approval".

Add approvers

Select the users who can approve content. They appear as a visual chain, showing the order in which content moves through review.

Pick the right reviewers

Approvers are the people who sign off on content before it goes live. Choose team members who know your brand standards so reviews stay fast and consistent. Approvers must be existing users in your organization.

Assign a workflow to workspaces

Open the Workspaces tab

After creating a workflow, go to the Workspaces tab to connect it to the locations that need review.

Assign the workflow to a workspace

Assign the workflow to each workspace that should require approval.

One workflow per workspace

Each workspace can have only one active approval workflow at a time. Assigning a new one replaces the previous workflow for that workspace.

How approval works for content creators

Once a workflow is assigned to a workspace, posts created in that workspace must go through review before going live.

Creator submits for approval

Instead of clicking Publish or Schedule, the content creator clicks Submit for Approval.

Approvers receive a notification

Every approver in the chain receives an email notification and an in-app alert that content is waiting for review.

Approvers review and decide

Each approver opens the submission and takes one of three actions:

ActionWhat happens
ApproveContent moves to the next approver (or becomes ready to publish if they are last)
Request ChangesSubmission is returned to the creator with feedback; they resubmit after editing
RejectSubmission is declined; creator can revise and resubmit

Approved content goes live

Once all approvers in the chain have approved, the post can be scheduled or published by the creator.

Edit or delete a workflow

Click the ... menu on any workflow to edit its name and approvers, or to delete it. Deleting a workflow removes it from any workspaces it was assigned to — those workspaces revert to no approval requirement.