Alert types
Performance Change, Milestone, Creation, and Change alerts — what each one watches and when to use it.
Flamel has four alert types. Pick the one that matches what you want to catch, then configure the trigger to match your actual variance.
Performance Change
Triggers when a metric shifts from a baseline by more than a threshold you set. This is the most common alert type — use it to catch campaigns going off the rails before they waste significant budget.
| Setting | Options |
|---|---|
| Metric | CPC, CTR, conversions, spend, ROAS, impressions, and more |
| Direction | Rising above, falling below, or either direction |
| Threshold | Percentage change or absolute value |
| Baseline | Yesterday, last 7 days, or last 30 days |
Example: CPC increased 25% vs 7-day average → immediate email.
Best for: Catching cost spikes, conversion drops, and delivery stalls before they compound.
Milestone
Triggers when a cumulative metric reaches a target value. Use it to celebrate wins, trigger follow-up actions, or flag campaigns that are burning through budget ahead of schedule.
| Setting | Options |
|---|---|
| Metric | Impressions, clicks, conversions, leads, total spend |
| Target | The number that fires the alert |
| Frequency | Once per campaign, or every time the target is hit again |
Example: 100 leads reached → email plus in-app notification.
Best for: Lead generation goals, spend pacing, reach milestones.
Creation
Triggers when a new campaign, ad set, or ad is created in a connected account. Useful for Hub admins who want visibility into franchisee activity without manually checking each account.
| Setting | Options |
|---|---|
| Object type | Campaign, ad set, or ad |
| Scope | All workspaces, or a specific subset |
Example: Any new campaign created in the network → daily digest email.
Best for: Hub oversight, audit trails, catching unauthorized campaign creation.
Change
Triggers when settings on an existing campaign or ad are modified. Useful for team coordination and catching accidental edits.
| Setting | Options |
|---|---|
| Change types | Budget, status, targeting, creative |
| Scope | Selected campaigns, or all campaigns |
Example: Daily budget changed by more than 20% → immediate email.
Best for: Budget guardrails, creative change audits, team coordination.
Combining alert types
Most effective monitoring programs layer several types together:
| Goal | Alert types to use |
|---|---|
| Catch performance problems fast | Performance Change |
| Track progress toward a goal | Milestone |
| Network-wide Hub oversight | Creation plus Change (daily digests) |
| Team coordination and audit trail | Change on budget and status fields |
Start with Performance Change — it is the most immediately actionable. Layer in Milestone and Creation or Change as your monitoring needs become clearer.