Give Franchisees a Library of Ready-to-Use Content Ideas

Open Post Ideas

In Flamel's Organic Social solution, go to Organize > Post Ideas.

From here, you can create and manage ideas for your content calendar and share finished ideas with your bound workspaces.

Plan Ideas by Month or Campaign

Organize your content ideas around campaigns and moments your franchise network plans to support.

For example, you might create a collection for:

• January content
• Seasonal promotions/campaigns
• New product launches
• New location campaigns 

Creating a dedicated folder or organized collections for each month can make it easier for franchisees to find the ideas that are relevant for them right now.

Build Your Monthly Content Plan

Aim to provide approximately 20 post ideas per month as a starting point. The exact number may vary based on your brand's posting cadence and how much local content you expect franchisees to create themselves.

A monthly library could include a mix of:

The goal is to give franchisees enough direction to post consistently without making every location's social presence look exactly the same.

Create a New Idea

Click the + button to create a new folder or a new Post Idea.

Add a clear title and description explaining what the franchisee should create or post.

Add Reference Media

Attach images, videos, graphics, canva templates, or other assets that can help franchisees create the final post.

This gives locations a starting point, but they can still customize or replace assets with media that makes sense for their market.

Add Captions Variants

You can use Workspace Variables directly in Post Idea captions to automatically personalize shared content for each location.

Click the Variable icon while editing.

For example, a Hub could create one idea using: “Stop by our {location_name} location today!”

When a workspace creates a post from that idea, the variable can resolve using that location's information.

This helps you create one content idea for the entire network while still making the final content feel local.

Save Ideas as Drafts

If you're not ready to share an idea with your workspaces, click Save Draft. 

Draft ideas are only visible to Hub administrators, so you can build out your monthly content library, review captions and media, and make changes before franchisees see anything.

When an idea is ready, click Publish to make it available to your bound workspaces.

Publishing a Post Idea does not publish a social media post. It simply gives franchisees access to the idea so they can create their own localized version.

Share a Full Month of Ideas

A useful workflow is to build the upcoming month's content as drafts, review everything, then publish the complete collection to your workspaces at once.

This gives franchisees a clear content library to work from and allows them to plan ahead.

Open the Idea

Go to Organic Social > Organize > Post Ideas and select the idea they want to use.

Create the Post

Click Use Post Idea to open the Post Editor with the idea's description and any attached media as a starting point.

Customize the Content

The franchisee can edit the caption, add local details, and update the media before publishing.

Schedule, Publish, or Save as a Draft

Once the post is ready, select the appropriate social accounts and choose whether to publish immediately, schedule it for later, or save it as a draft.