Localize content with variables
Create one piece of content for your franchise network and automatically personalize it for each location.
For Hub Admins
Plan and review this work across the workspaces you manage.
Write shared content with variables that insert each location's details. Keep the location data in Workspace Variables, then preview the result before sharing it.
Prepare and preview the content
Check the workspace details
Open Workspace Variables. Confirm each selected location's name, address, phone, website, and custom fields. Inline changes save when you leave the cell. In the detail view, click Save.
Insert variables
In the post or ad editor, use the variable picker where personalization is supported. Use standard variables for location details and custom variables for brand-specific values.
Example caption:
Visit {{location_name}} in {{city}}. See our local offer at {{website_url}}.
Example custom value:
Ask about {{custom.summer_offer}} at {{location_name}}.
Preview several locations
Use the variable preview to check resolved values for multiple workspaces. Correct missing values in Workspace Variables before distributing the content.
Use the correct variable format
| Variable | Value |
|---|---|
{{location_name}} | Workspace name |
{{city}} | City |
{{phone_number}} | Public phone number |
{{website_url}} | Local website or booking URL |
{{custom.field_key}} | A custom value defined by the hub |
Use the picker and variable reference for the supported fields. Keep the full caption readable when a location name or offer is longer than your example.