Turn Your Google Reviews Into Boosted Posts
Turn positive Google reviews into social media ads that build trust, highlight the customer experience, and help attract new customers.
Your Google reviews can do more than build credibility on your business profile. A great review can become a social media post that showcases what customers love about your business. With a simple graphic and a boosted post, you can put that feedback in front of more potential customers.
1. Find a Review Worth Sharing
Start by looking for a five-star Google review that highlights what makes your business special.
Look for reviews that:
- Mention a specific experience: The customer describes a service, product, or visit rather than just saying “Great place!”
- Highlight what sets you apart: The review mentions friendly staff, great results, convenience, or exceptional service.
- Feel authentic: The wording sounds natural and gives potential customers a genuine reason to trust your business.
- Speak to your target audience: The review addresses something future customers might care about, such as a welcoming atmosphere, quick service, or knowledgeable staff.
Example: A review that says, “The staff was so welcoming, and my trainer helped me feel confident from my very first session!” gives potential gym members a specific reason to consider the business.
Before using a review, confirm that it is publicly available and that you have permission to use the customer's words in promotional materials. Avoid including private customer information.
2. Turn the Review Into a Social Graphic
Create a simple, branded graphic that makes the review easy to read while scrolling through social media.
to build a reusable review template.What to include:
- Star rating: Show the five-star rating prominently.
- Review quote: Use a short, meaningful excerpt from the original review without changing its meaning.
- Reviewer attribution: Include the reviewer's name or approved attribution, if you have permission.
- Your branding: Add your logo, brand colors, and business name.
Design tips:
- Keep the quote short enough to read on a phone.
- Make the text large and easy to read.
- Keep the design clean so the review is the focus.
- Use the same template for future reviews to make creating posts easier.
Example graphic copy:
★★★★★ “The staff was so welcoming, and my trainer helped me feel confident from my very first session!”
— [Customer Name]
Use the customer's exact wording for the quoted review, and only use attribution you are authorized to share.
3. Share the Graphic With a Paid Ads Campaign
Once your graphic is ready, use Flamel's paid social advertising tools to promote the review to a larger audience.
- Open**** Paid Ads in Flamel.
- Create a new Playbook.
- Choose the appropriate campaign objective:
- Awareness: Help more people discover your business.
- Traffic: Send people to your website or booking page.
- Engagement: Increase interactions with your content.
- Leads: Encourage potential customers to submit an inquiry.
- Sales: Drive bookings or purchases when your campaign and tracking support that goal.
- Set your budget and campaign schedule.
- Select your target audience and locations.
- Choose your ad creative using the review graphic.
- Review your settings and launch the campaign for that location.
For a local franchise, keep the audience and location targeting relevant to the business. A glowing review is most useful when nearby potential customers see it.
4. Measure Your Results
After your campaign has been running, review its performance in Flamel's paid analytics.
Look at:
- Impressions and reach: How many times the ad was shown and how many people it reached.
- Clicks: Whether people took the next step to learn more.
- CTR (click-through rate): How often people clicked after seeing the ad.
- Results and cost per result: Whether the campaign is generating the actions you intended.
Use the results to decide which reviews are worth promoting next. Reviews that highlight a service, experience, or benefit your audience cares about can be good candidates for future campaigns.
Best Practices
- Choose specific, authentic five-star reviews over generic praise.
- Keep the customer's words accurate.
- Use a consistent graphic template to save time.
- Match your campaign objective to the action you want people to take.
- Target the communities and locations your business serves.
- Test different reviews and creative approaches to learn what resonates.