Find Your Top-Performing Content to Turn Into Boosted Posts

Not every popular post needs an advertising budget. The best posts to boost are those that already show signs of connecting with your audience and have a clear purpose for reaching more people.

Use your organic performance data to find promising content, understand why it worked, and decide which posts are worth promoting.

1. Look for Posts That Already Resonate

Start by reviewing your organic social performance. Look for posts that show people are paying attention, interacting, or taking an interest in your business.

Strong candidates may include:

• High engagement: People are liking, commenting on, or sharing the post.
• High engagement rate: The post generates strong interaction relative to its reach or impressions.
• Strong impressions or reach: The content is already getting visibility and may have potential to reach a larger audience.
• Meaningful content: The post highlights a service, customer experience, team member, offer, or event that potential customers would care about.
• A clear next step: The content naturally supports an action, such as visiting your website, booking an appointment, or learning more.

2. Decide Whether a Post Is Worth Boosting

Once you've found a promising post, look beyond the numbers. Ask yourself these questions before putting paid budget behind it.

Does it support a business goal?

A funny or relatable post may earn likes, but a post highlighting a service, customer benefit, or special offer may be more useful if your goal is to attract new customers.

Is the message clear to someone unfamiliar with the business?

A boosted post may reach people who don't follow the account. Make sure they can quickly understand what the business offers and why it matters.

Does it have a clear call to action?

If you want website visits, include a relevant link or next step. If you're promoting a local event, make the event details easy to find.

Is it still relevant?

Check that offers haven't expired, event dates are current, and the information is accurate for the location you're promoting.

Will it work for a paid audience?

Some posts perform well because existing followers already know the business. Consider whether the content will also make sense to people discovering the business for the first time.

3. Choose the Right Post for Your Goal

The best post to boost depends on what you want to achieve.

Your goal	Look for content that…
Build awareness	Introduces the business, team, services, or location
Drive website traffic	Highlights a service, useful information, or an offer with a clear link
Generate leads	Promotes a consultation, estimate, trial, or inquiry
Increase sales or bookings	Features a relevant offer or service with a clear path to purchase or book
Increase engagement	Encourages conversation, sharing, or participation

For example, a fitness studio might have a team photo with high engagement and a separate post promoting a free introductory class. The team photo could help build awareness, while the introductory offer may be a stronger choice for generating new leads.

Choose the post based on the outcome you want, not simply the post with the highest ranking.

4. Turn the Post Into a Boosted Campaign

Once you've chosen a post, use Flamel's paid advertising tools to promote it.

1. Open Paids Ads in Flamel.
2. Create a new Playbook or open an existing one that fits your goal.
3. Select the appropriate campaign objective.
4. Configure your audience, location targeting, budget, and schedule.
5. Select the existing post or set up the ad creative using the available options in your workflow.
6. Review the campaign and launch it, or make it available for workspace opt-ins if locations will launch it themselves.

If you're promoting a post from a specific franchise location, make sure the audience and targeting match the community that location serves.

5. Measure What Happens After Boosting

Once the campaign is running, review its paid performance in Flamel.

Pay attention to:

• Reach and impressions: Is the post reaching more people?
• Clicks and CTR: Are people interested enough to take the next step?
• Results and cost per result: Is the campaign achieving its intended goal efficiently?
• Engagement: Are people continuing to interact with the content?

Compare paid results with the original organic performance, but remember that organic and paid posts reach audiences in different ways. Strong organic performance is a useful signal, not a guarantee of paid success.

Use what you learn to decide which types of content are worth boosting again.

Best Practices

• Look at patterns, not just rankings. Identify the topics, formats, offers, and messages that consistently resonate.
• Match the post to your goal. A post that earns engagement may not be the best choice for generating leads.
• Check the details first. Confirm the offer, location, links, and call to action are still accurate.
• Start with a clear test. Give the campaign a defined budget, audience, and timeframe so you can evaluate results.
• Learn from multiple locations. If similar content performs well across several workspaces, it may be worth testing more broadly.
• Keep testing. Strong organic performance helps you choose what to try, while paid analytics show whether the investment paid off.

The goal isn't to boost every popular post. It's to identify content with a clear purpose, put budget behind the strongest candidates, and use the results to make better advertising decisions.

Related Articles