Platform settings
Per-platform options, content requirements, and media specifications for Instagram, Facebook, LinkedIn, TikTok, and X.
Each social media platform supports different publishing options, media requirements, and post settings. While creating a post, select a platform tab in the Post Editor to view and configure platform-specific options.
This article provides a reference for the settings available on each platform, along with recommended media specifications.
Social Media Platform Settings
Available settings vary by platform and may change as social networks update their publishing requirements.
| Setting | What it does |
|---|---|
| Location Tag | Tag a place to increase local discoverability |
| User Tags | Tag accounts in the image |
| Alt Text | Accessibility description and SEO signal |
| Share to Facebook | Cross-post to the linked Facebook Page automatically |
| Feed Crop | Set the grid thumbnail crop separately from the full-size image |
| Requirement | Spec |
|---|---|
| Image ratio | 1.91:1 to 4:5 |
| Recommended sizes | 1080x1080 (square), 1080x1350 (portrait) |
| Video duration | 60 min feed, 90 sec Reels |
| Carousel | Up to 10 images or videos |
| Setting | What it does |
|---|---|
| Post / Story | Choose whether to publish a feed post or a Facebook Story |
| Location Tag | Tag a place, city, or landmark |
| Target Audience | Filter by age, gender, location, language for organic posts |
| Requirement | Spec |
|---|---|
| Image ratio | 1.91:1 to 1:1 |
| Recommended sizes | 1200x630 (link), 1080x1080 (square) |
| Video duration | Up to 240 min |
| Character limit | 63,206 |
Publish as a Post or a Story
Switch the Facebook composer to Story to publish a photo or video Facebook Page Story, the same way Instagram Stories work. Stories are vertical (9:16), and video segments run up to 60 seconds each. You can schedule a Facebook Story just like a feed post. Story performance is not yet reported in analytics.
| Setting | What it does |
|---|---|
| Author | Post as a personal profile or Company Page |
| Link Preview | Customize how shared links appear in the post |
Which Author to Use
Use the Company Page for official content and announcements. Use the personal profile for thought leadership and industry commentary.
| Requirement | Spec |
|---|---|
| Image ratio | 1.91:1 to 1:1 |
| Recommended sizes | 1200x627 (landscape), 1080x1080 (square) |
| Video duration | 3 sec to 10 min |
| Character limit | 3,000 |
TikTok
| Setting | What it does |
|---|---|
| Allow Comments | Toggle whether viewers can comment |
| Allow Duet / Stitch | Toggle each feature independently |
| Branded Content | Required if you were paid by another brand to post |
| Your Brand | Toggle on if promoting your own products or services |
Disclosure is required
TikTok policy and ad regulations require disclosure for paid partnerships. Toggle Branded Content when applicable.
| Requirement | Spec |
|---|---|
| Format | MP4, MOV |
| Aspect ratio | 9:16 (vertical) preferred |
| Duration | 3 sec to 10 min |
| File size | 287.6 MB (mobile upload), 500 MB (web upload) |
X (Twitter)
| Setting | What it does |
|---|---|
| Thread | Add multiple posts in a connected sequence |
| Poll | Add a poll with up to four options |
| Requirement | Spec |
|---|---|
| Character limit | 280 standard, 25,000 Premium |
| Images | Up to 4 per post |
| Video | Up to 2 min 20 sec standard, 60 min Premium |
| GIF | 1 per post |
Universal Media Recommendations
Use these sizes across all platforms for the best results:
| Asset | Recommended size |
|---|---|
| Square image | 1080x1080 |
| Vertical video, Stories, Reels | 1080x1920 (9:16) |
| Horizontal video | 1920x1080 (16:9) |
| Link share image | 1200x630 |