Platform settings
Per-platform options, content requirements, and media specifications for Instagram, Facebook, LinkedIn, TikTok, and X.
Each platform has its own settings panel in the post editor. Click a platform tab while composing to access these options. This page is a complete reference for every setting and media specification.
| Setting | What it does |
|---|---|
| Location Tag | Tag a place to increase local discoverability |
| User Tags | Tag accounts in the image |
| Alt Text | Accessibility description and SEO signal |
| Share to Facebook | Cross-post to the linked Facebook Page automatically |
| Feed Crop | Set the grid thumbnail crop separately from the full-size image |
| Requirement | Spec |
|---|---|
| Image ratio | 1.91:1 to 4:5 |
| Recommended sizes | 1080x1080 (square), 1080x1350 (portrait) |
| Video duration | 60 min feed, 90 sec Reels |
| Carousel | Up to 10 images or videos |
| Setting | What it does |
|---|---|
| Location Tag | Tag a place, city, or landmark |
| Target Audience | Filter by age, gender, location, language for organic posts |
| Requirement | Spec |
|---|---|
| Image ratio | 1.91:1 to 1:1 |
| Recommended sizes | 1200x630 (link), 1080x1080 (square) |
| Video duration | Up to 240 min |
| Character limit | 63,206 |
| Setting | What it does |
|---|---|
| Author | Post as a personal profile or Company Page |
| Link Preview | Customize how shared links appear in the post |
Which author to use
Use the Company Page for official content and announcements. Use the personal profile for thought leadership and industry commentary.
| Requirement | Spec |
|---|---|
| Image ratio | 1.91:1 to 1:1 |
| Recommended sizes | 1200x627 (landscape), 1080x1080 (square) |
| Video duration | 3 sec to 10 min |
| Character limit | 3,000 |
TikTok
| Setting | What it does |
|---|---|
| Allow Comments | Toggle whether viewers can comment |
| Allow Duet / Stitch | Toggle each feature independently |
| Branded Content | Required if you were paid by another brand to post |
| Your Brand | Toggle on if promoting your own products or services |
Disclosure is required
TikTok policy and ad regulations require disclosure for paid partnerships. Toggle Branded Content when applicable.
| Requirement | Spec |
|---|---|
| Format | MP4, MOV |
| Aspect ratio | 9:16 (vertical) preferred |
| Duration | 3 sec to 10 min |
| File size | 287.6 MB (mobile upload), 500 MB (web upload) |
X (Twitter)
| Setting | What it does |
|---|---|
| Thread | Add multiple posts in a connected sequence |
| Poll | Add a poll with up to four options |
| Requirement | Spec |
|---|---|
| Character limit | 280 standard, 25,000 Premium |
| Images | Up to 4 per post |
| Video | Up to 2 min 20 sec standard, 60 min Premium |
| GIF | 1 per post |
Universal media sizes
Use these sizes across all platforms for the best results:
| Asset | Recommended size |
|---|---|
| Square image | 1080x1080 |
| Vertical video, Stories, Reels | 1080x1920 (9:16) |
| Horizontal video | 1920x1080 (16:9) |
| Link share image | 1200x630 |